Image is Everything

Image is Everything – Types of Logos

Whether your company is a start-up or a large corporation, you will eventually confront the issue of your company’s logo and brand identity. How are you perceived by your target market? How does your company come across to potential customers? How do you compare to your competition? Is my logo outdated?

These are questions you should also ask yourself, not only when considering a new logo, but when creating anything related to your business, whether it is your business plan or a capabilities brochure.

The function of a logo is to create a memorable, recognizable impression on the mind of a potential customer. A logo is essentially at the heart of a corporate identity. We are committed to deliver logo that represents a company’s personality and gives instant credibility. Essentially, all logos can be categorized in four separate categories: glyph, alpha-glyph, alphanumeric or a combination of any of these.

Glyphs (Symbol /Icon)
Glyph logos are instantly recognizable to the public. Most of the companies you would recognize have had a logo that has evolved over time. They starting with a combination of text and symbol and then over time removed the text. Examples are Apple, Audi and Toyota, just to name a few.

Alpha-Glyphs (Logotype )
A Alpha-Glyph logo uses a letter (or letters) from the name of a company in a graphical way. An alpha-glyph logo uses a letter in a particular way to convey the nature of the business. Ideal examples of this type of logos can be seen with the Honda, Ebay or the IBM logo.

Alphanumeric
This type of mark is the most widely-used logo and we are bombarded with them wherever we. An alphanumeric logo is the name of your company or brand spelled out but the treatment of the typography is usually unique. Examples that you will recognize: Coka-Cola, FedEx, Microsoft, FedEx, Ford, and the list goes on.

Combination
This is the most common type of logos and is found everywhere. It is simply a combination of symbol and typography. These are the most common for small businesses and start-up companies.

It’s the image of the company that matters, so if you intend to portray a positive and impressive image of your company go for a professional logo design today.

Carol Ensminger displays a unique balance of both creative and technical prowess. Carol’s skills encompass a variety of graphic and marketing capabilities including: web design and development, creative graphic design, blog development; package design; trade show design, collateral materials and more. Read more.