It may be the era of digital technology, but I still consider one of the most important ways to keep your name in front of current and potential customers is the traditional business card. Lately I have been spending a lot of time deeply immersed in the high-tech world of virtual networking, but feel it’s important not to overlook some of the “old school” networking tools. Your business card is still one of the most powerful marketing tools you can have.
I think of a business card as a way of turning what may have been a brief first meeting into a potential long-standing business relationship. Whether you have a small business or you’re an employee of a large organization, your business card communicates your professionalism. Your business card will help your customer or colleague to remember you even after you leave.
So what do you with such precious and small amount of real estate? A good business card should clean and easy to read. Since space is at a premium, it should only have relevant contact information in a legible font. Be careful with background photos or images because they may make your information harder to read. The design of your card should convey the essence of your company and the quality of design of your business card should distinguish you from your competitors.
Use the business card, but don’t rely on it – if you don’t make a memorable impression on your own, the card itself isn’t going to help you much.
Carol Ensminger displays a unique balance of both creative and technical prowess. Carol’s skills encompass a variety of graphic and marketing capabilities including: web design and development, creative graphic design, blog development; package design; trade show design, collateral materials and more. Read more.
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