Logos, and even more so, packaging design, is an fundamental in determining how well a product sells and any packaging that stands out on the shelves has a major advantage. It could be your competitor! Let’s admit it, great and effective packaging design influences our decision to purchase the products we see on the shelves. So many have admitted to me that they have purchased products, such as wine, based solely on their label. Products can be very quickly compromised by the lack of proper packaging resulting in loosing important sales.
Recently the Creative Matter team was contracted by Nordstrom Imports to work on a new skincare line. For this line, Nordstrom Imports wanted to have creative and professional branding in order to move the product off the store shelves. The marketing team and I worked very hard to get a good strategy going and for now I’m unveiling the logo design shown here. Although we’ve already begun on packaging process, it’s still under development but should be unveiled sometime in the next year.
The Nuessence collection of skincare products features a luxurious, lightweight formula that moisturizes, refreshes and brightens the skin. The logo displays an edgy look with the “nu” (New) standing out in bold font as well as blending in order for it to be eye-catching. The essence of this product is luxurious yet crisp, unique and compelling and the logo as a whole displays just that.
Carol Ensminger displays a unique balance of both creative and technical prowess. Carol’s skills encompass a variety of graphic and marketing capabilities including: web design and development, creative graphic design, blog development; package design; trade show design, collateral materials and more. Read more.