It may be the era of digital technology, but I still consider one of the most important ways to keep your name in front of current and potential customers is the traditional business card. Lately I have been spending a lot of time deeply immersed in the high-tech world of virtual networking, but feel it’s important not to overlook some of the “old school” networking tools. Your business card is still one of the most powerful marketing tools you can have. (more…)
On a recent getaway, my husband and I visited a small town in Northern Arizona. We enjoyed our weekend strolling through quaint shops and mixing with the locals. It reminded me so much of my years spent growing up in a small town. There I managed my first store and later started my own business. There is a lot to be said about doing business in a small town and I have learned many valuable lessons along the way. Even today I am connected to the mentality ingrained during those years and the way I do business today is a reflection of my time spent in a small town.
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