On a recent getaway, my husband and I visited a small town in Northern Arizona. We enjoyed our weekend strolling through quaint shops and mixing with the locals. It reminded me so much of my years spent growing up in a small town. There I managed my first store and later started my own business. There is a lot to be said about doing business in a small town and I have learned many valuable lessons along the way. Even today I am connected to the mentality ingrained during those years and the way I do business today is a reflection of my time spent in a small town.

Good ’ole customer service. If you have ever shopped in a small town you may of noticed the great customer service. You walk in a store and someone is there to greet you and when you were done with your purchase the clerk actually responds with a thank you and added for you to have a nice day! Customer service is so important to me, so I provide true “home-town” customer service. I just don’t know any other way, and I believe that customer service is very important to my businesses and the relationships with my clients.

Small business owners are people you know and trust. Doing business with local venders gives you an opportunity to get to know them on a more personal level and when they gain your trust, you are more likely to shop more with them. I take pride in the fact that my clients trust me and that my relationships with my clients are not all business.

News travels fast in a small town. If you are in business in a small town and the customer is unhappy – it’s going to spread like wildfire. For the average business in America, the majority of sales result from word-of-mouth. It’s the most credible sales promotion that takes place is between clients and prospective clients and I never forget that.

Small towns are loyal to local businesses. They know the fine art of supporting those in their network. Small town folks support the local venders, including the small mom-and-pop operations. I know a small business is hard to operate, especially in today’s trying times so I not only support the local businesses in my area, I promote them through face-to-face conversations as well as through my social media correspondence.

Striking storefronts displays bring customers in. When strolling through shops, it’s the storefront displays that bring you in – or keeps you out! It’s important that when people see a brochure or visit a website, that they are drawn in to the material. I really focus on this when designing – attractive and eye-catching designs.

More than just a sense of community. I am connected with my clients – I become part of the team and work closely with clients to make sure their marketing materials are the right fit for their business.

I take pride in the way I was raised – to work hard because success isn’t handed to you on a silver platter. I also am very thankful for the years I spent in a small town as it’s part of my success as a small business owner.

If you would like to talk more about my services, Check out my website or contact me and we can meet at a local eatery – supporting the local businesses!

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