Recently, some of the world’s best-known companies have revamped their images through a radical redesign of their packaging or company brand. Pepsi, Dove, and Kleenex, just to name a few, have recently revamped their packaging. In the past couple of months I have received an overwhelming amount of inquiries from clients regarding a re-brand for their business. It’s the sign of the times, the economy we are in, and the desire for my clients to stand out from the competition.

Many companies aim to re-brand themselves: revamping their image and attracting a new or wider audience, primarily by calling in design experts to modify their overall look. Floridino’s recently decided to give their brand a face lift, bringing it to a more stylish and contemporary brand.

The decision to re-brand is about much more than a change of logo, and should not be taken lightly – it can mean making changes to the very heart and soul of a company. For more information on branding read my branding article.

Tags: Company Identity, Floridino's Pizza and Pasta, Re Brand

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