On a recent getaway, my husband and I visited a small town in Northern Arizona. We enjoyed our weekend strolling through quaint shops and mixing with the locals. It reminded me so much of my years spent growing up in a small town. There I managed my first store and later started my own business. There is a lot to be said about doing business in a small town and I have learned many valuable lessons along the way. Even today I am connected to the mentality ingrained during those years and the way I do business today is a reflection of my time spent in a small town.

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Your logo is an important element to your business and it’s growth. You want to be the business that clients remember – the one that stands out above your competitors. Your logo helps elevate you by giving you a professional look and by making you memorable. Your logo will help your current customers remember you later as well as attract future customers. (more…)

Connect with your target market and grow your business!

5 Key Branding Elements

It’s important to understand one thing: a logo is NOT a brand. A brand goes much deeper than the custom ‘type treatment’ of your company name or icon. Your brand is the essence of your business – it’s the emotional connection that others have with your company, product and services. The purpose of branding is to develop a powerful and lasting emotional connection with your audience.

Define, Design, Distinguish, Develop and Direct your brand.

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Dictionary.com defines graphic design as “the art or profession of visual communication that combines images, words, and ideas to convey information to an audience.” A graphic designer is responsible for creatively arranging and using elements on different types of media with the use of a graphics software programs.

The most common forms include:

* Logos
* Websites
* Business Cards
* Advertisements
* Book Design
* Brochures
* Billboards
* Product Packaging
* Posters
* Magazine Layout
* Newspaper Layout

In this blog I’ll be posting articles and tips to better your business so make sure and check back for the latest news from the Creative Matter team.

Sources:

“graphic design.” Dictionary.com Unabridged (v 1.1). Random House, Inc. 18 Sep. 2007. <Dictionary.com http://dictionary.reference.com/browse/graphic design>.

Image is Everything – Types of Logos

Whether your company is a start-up or a large corporation, you will eventually confront the issue of your company’s logo and brand identity. How are you perceived by your target market? How does your company come across to potential customers? How do you compare to your competition? Is my logo outdated?

These are questions you should also ask yourself, not only when considering a new logo, but when creating anything related to your business, whether it is your business plan or a capabilities brochure.

The function of a logo is to create a memorable, recognizable impression on the mind of a potential customer. A logo is essentially at the heart of a corporate identity. We are committed to deliver logo that represents a company’s personality and gives instant credibility. Essentially, all logos can be categorized in four separate categories: glyph, alpha-glyph, alphanumeric or a combination of any of these.

Glyphs (Symbol /Icon)
Glyph logos are instantly recognizable to the public. Most of the companies you would recognize have had a logo that has evolved over time. They starting with a combination of text and symbol and then over time removed the text. Examples are Apple, Audi and Toyota, just to name a few.

Alpha-Glyphs (Logotype )
A Alpha-Glyph logo uses a letter (or letters) from the name of a company in a graphical way. An alpha-glyph logo uses a letter in a particular way to convey the nature of the business. Ideal examples of this type of logos can be seen with the Honda, Ebay or the IBM logo.

Alphanumeric
This type of mark is the most widely-used logo and we are bombarded with them wherever we. An alphanumeric logo is the name of your company or brand spelled out but the treatment of the typography is usually unique. Examples that you will recognize: Coka-Cola, FedEx, Microsoft, FedEx, Ford, and the list goes on.

Combination
This is the most common type of logos and is found everywhere. It is simply a combination of symbol and typography. These are the most common for small businesses and startup companies.

It’s the image of the company that matters, so if you intend to portray a positive and impressive image of your company go for a professional logo design today.