Connect with your target market and grow your business

5 Key Branding Elements
It’s important to understand one thing: a logo is NOT a brand. A brand goes much deeper than the custom ‘type treatment’ of your company name or icon. Your brand is the essence of your business – it’s the emotional connection that others have with your company, product and services. The purpose of branding is to develop a powerful and lasting emotional connection with your audience.

Define, Design, Distinguish, Develop and Direct your brand.

.01 Define: Develop Your Unique Selling Proposition
What’s the single focus of your business and your unique selling proposition? These are truly defining questions for a business. Once you define yourself and know what makes you stand out – it’s important to communicate it to your target market. This happens through your marketing, promotions and in your every communication. Every communication counts! It’s a direct reflection of your brand.

.02 Design: Create Your Brand Identity
Your brand identity is an important piece of your business – and along with the emotional connection to your audience, every visual communication matters to your audience. This is where the logo, colors, fonts and message come into play. A professional consistent and congruent look and message are important to your visual communications. At the minimum, a brand identity for a small business is about communicating your personality, message, voice and values through visual communications: logo, colors, fonts, business card and website.

.03 Distinguish: Be Distinctive and Stand Out from the Rest
It is key to distinguish yourself in the marketplace. Effectively communicate how your company is different from others, and establish a consistent message, personality and voice. Through comprehensive and frequent communications, you can show the need for your product and services. Make your brand memorable – through your products, your services and every communication. Be creative, distinctive and remain top-of-mind.

.04 Develop: A marketing tool-kit works to your advantage
It’s important to develop a marketing tool-kit for your business. In your tool-kit are the marketing and promotional materials that define and promote your company: business cards, appointment cards, stationery, postcards, brochures, pricelists, newsletters, websites and such. Each business is different and has its specific needs, so decide which marketing materials are essential to your business. Marketing and promoting your business is a must – communicate with your target audience frequently to grow your sales.

.05 Direct: Meaningful Communications Drive Your Business
Implement a comprehensive and integrated approach to your design and marketing program – and your business will be on a solid path to growth and sales achievement. For best results, maintain consistency in visual design and message, and communicate with frequency. Develop meaningful relationships with your audience and your brand is on the way to success!

Following these five key steps ensures that you will have the best possible brand design. Your brand design and marketing materials will inspire your target market to immediately identify and connect with you, and they will bring you steady business.

Visual connection builds strong brands
Graphic design is more than simply making your promotional materials and website look good. It is about effectively communicating with your audience in a unique, refreshing and meaningful way. Good design translates into powerful messages. It delivers meaning and depth to help your product or service succeed. We develop creative design solutions in a variety of mediums, including brand identity systems, marketing materials, publications, packaging, web design and so much more.

As a small company, we work harder and smarter. We work faster. We think big and strive to be better. At Creative Matter, you get big agency talent, insight and experience – while appreciating small agency attention and costs. You get creative partners and meaningful solutions.
Our reputation is built on innovative communications delivered through compelling design, creative partnerships, meaningful solutions and results. We earn the trust of our clients and develop lasting partnerships with benefits for all.

Please contact us to grow a stronger brand, promote sales, and develop customer loyalty. Your brand matters!