Creative Matter Creative Matter Brand Identity

Font Choice is Important When Brand Building

May 13, 2012 Carol Ensminger Leave a Comment

A brand is considered to be the identity of a particular company, product or service which can take many forms as well as a name, mark, icon or the color combination. When a designer creates a brand logo or other materials like business cards or brochures for a particular company he/she should take few elements into considerations. These factors comprises of using proper colors, space and design to create a long-lasting effect on the mind of the target audiences. However, picking up the … [Read more...]

Branding: REVEAL YOURSELF

February 17, 2012 Carol Ensminger Leave a Comment

With many years of marketing under my belt, I find the brand discovery and brand development process to be the MOST essential element in the marketing process. Until we truly understand what our brand stands for… how do we authentically connect, communicate and touch the hearts and minds of our audience? So, I say, “Reveal Yourself.” Yes, maybe I go a bit overboard with the ‘brand’ thing, but until we understand the depth and meaning of a brand… how then, do we develop logos, … [Read more...]

Studio Z Marketing

August 15, 2011 Carol Ensminger Leave a Comment

Business Cards with an Edge! Studio Z Marketing is a local marketing company who has been in the Phoenix marketplace since 2003. They recently approached me with a new project – to revitalize their brand identity. Take a look at the new logo we developed. We pumped up the colors and tweaked up the graphics for a more vibrant and contemporary look, which better reflects their brand. The client is pleased with the newly infused vitality that’s been added to the uniqueness of the brand. Watch … [Read more...]

Trifold Brochure Design

August 1, 2011 Carol Ensminger Leave a Comment

La Paloma Blanca Floral - Scottsdale’s Finest Florist since 1997 This trifold showcases the beauty of the logo and their love for flowers. This florist shop is one of my favorite places to go. They have beautiful flowers and really unique gifts. Their logo was based on the meaning of the name. La Paloma Blanca ... the white dove. Read more here. With a spark of color, a touch of texture and a passion to create innovative and modern floral designs, their design team will transform your … [Read more...]

Shivers Ice Cream Logo

March 24, 2011 Carol Ensminger Leave a Comment

My colleague Anna hired me to design the logo for her brother’s new business. When he asked for marketing advice for the new family business in New Jersey, one of the things Anna told him was to pay a professional graphic designer for a good logo. Don’t skimp on this particular piece of the business and don’t use clip art and any old font. He and his family are opening an ice cream store “down at the Jersey Shore”, in Howell NJ. Their store is going to be very family-oriented, and in … [Read more...]

The role of Typography

March 8, 2011 Carol Ensminger Leave a Comment

Typography plays an important role in graphic design. Everybody likes clean and professional-looking work and the correctly chosen fonts can help you to make your logo and marketing materials professional and attractive. When I design, I am creating something that will be read and interpreted by many individuals. It is important to understand the audience so that you can best make decisions about design that will be most effective and appealing to them. It is much more important to … [Read more...]

Brand Identity for Studio Z

February 25, 2011 Carol Ensminger 1 Comment

Studio Z Marketing: Brand Logo and Brand Identity Studio Z Marketing is a local marketing company who has been in the Phoenix marketplace since 2003. They recently approached me with a new project – to revitalize their brand identity. Take a look at the new logo we developed. We pumped up the colors and tweaked up the graphics for a more vibrant and contemporary look, which better reflects their brand. The client is pleased with the newly infused vitality that’s been added to the … [Read more...]

Brand Identity

December 30, 2010 Carol Ensminger Leave a Comment

Floridino's Pizza & Pasta Brand Your brand is one of your company’s most valuable assets and the Brand Identity is the visual representation of the brand, including: colors, fonts, logo and the various forms of brand imagery and messaging. Your company is communicated via written, verbal and visual communications, messaging, personality, and business performance. Your brand represents your values, personality, positioning and everything your brand stands for — so make it count. … [Read more...]

Floridino’s Pizza & Pasta

December 18, 2010 Carol Ensminger Leave a Comment

Recently, some of the world’s best-known companies have revamped their images through a radical redesign of their packaging or company brand. Pepsi, Dove, and Kleenex, just to name a few, have recently revamped their packaging. In the past couple of months I have received an overwhelming amount of inquiries from clients regarding a re-brand for their business. It’s the sign of the times, the economy we are in, and the desire for my clients to stand out from the … [Read more...]

A look at an essential networking tool … even in today’s high-tech world!

September 10, 2009 Carol Ensminger Leave a Comment

It may be the era of digital technology, but I still consider one of the most important ways to keep your name in front of current and potential customers is the traditional business card. Lately I have been spending a lot of time deeply immersed in the high-tech world of virtual networking, but feel it’s important not to overlook some of the “old school” networking tools. Your business card is still one of the most powerful marketing tools you can have. … [Read more...]