This font has been criticized by designers, computer users, and even comics fans for years. In the past month, I have had 3 clients use this font for business documents. Since it has come up a few times in the recent weeks, I decided to have a design discussion recently with one of these clients, I was asked, “So… Why do you not like Comic Sans?” Here is the lowdown of why I as a designer do not like to use this font. This font was designed for use in informal documents, which of … [Read more...]
Lessons Learned from Living in a Small Town
September 3, 2009 Leave a Comment
On a recent getaway, my husband and I visited a small town in Northern Arizona. We enjoyed our weekend strolling through quaint shops and mixing with the locals. It reminded me so much of my years spent growing up in a small town. There I managed my first store and later started my own business. There is a lot to be said about doing business in a small town and I have learned many valuable lessons along the way. Even today I am connected to the mentality ingrained during those years and the way … [Read more...]
Why your Logo is Important to Business Growth
August 29, 2009 Leave a Comment
Your logo is an important element to your business and it's growth. You want to be the business that clients remember - the one that stands out above your competitors. Your logo helps elevate you by giving you a professional look and by making you memorable. Your logo will help your current customers remember you later as well as attract future customers. … [Read more...]
Discover the Value of your Brand
July 23, 2009 Leave a Comment
Connect with your target market and grow your business! 5 Key Branding Elements It’s important to understand one thing: a logo is NOT a brand. A brand goes much deeper than the custom ‘type treatment’ of your company name or icon. Your brand is the essence of your business – it’s the emotional connection that others have with your company, product and services. The purpose of branding is to develop a powerful and lasting emotional connection with your audience. Define, Design, … [Read more...]
Defining Graphic Design
July 23, 2009 Leave a Comment
Dictionary.com defines graphic design as “the art or profession of visual communication that combines images, words, and ideas to convey information to an audience.” A graphic designer is responsible for creatively arranging and using elements on different types of media with the use of a graphics software programs. The most common forms include: * Logos * Websites * Business Cards * Advertisements * Book Design * Brochures * Billboards * Product Packaging * Posters * Magazine … [Read more...]
Image is Everything
July 23, 2009 Leave a Comment
Image is Everything – Types of Logos Whether your company is a start-up or a large corporation, you will eventually confront the issue of your company’s logo and brand identity. How are you perceived by your target market? How does your company come across to potential customers? How do you compare to your competition? Is my logo outdated? These are questions you should also ask yourself, not only when considering a new logo, but when creating anything related to your business, whether … [Read more...]
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