Logos, and even more so, packaging design, is an fundamental in determining how well a product sells and any packaging that stands out on the shelves has a major advantage. It could be your competitor! Let's admit it, great and effective packaging design influences our decision to purchase the products we see on the shelves. So many have admitted to me that they have purchased products, such as wine, based solely on their label. Products can be very quickly compromised by the lack of proper … [Read more...]